Tuesday, July 28, 2009
You know that feeling that you feel when you don't like the feeling you are feeling? Maybe you don’t. But I felt that feeling this morning as I drove from home to work. Some of you might know Dewland fruit juices. They are one of my favourites and most treasured natural juices, after Blue Skies of course.
Therefore, you can easily imagine my horror when I saw it being peddled on the street like common food! Inside me, I wanted to cry. But my outer man kept it bottled in.
I consider cheap, things sold on the street, therefore I most certainly do not appreciate it when my most cherished and highly favoured fruit drink is “commonized” into streetware! I take offense, immediately! They did the same to grapes. I mean I love grapes, truly, I do. But not when it is counted, bagged and sold for me along the street like "ebro ena nkate". They are grapes and by all means should be treated as royalty. Maybe I'm fussing unnecessarily over this, but if you were part of the ancestry of the kingdom of grapes, you will not encourage defaming your legacy by calling you "glips" (I italicized the ‘p’ because it is barely enunciated). This woeful pronunciation of my wonder fruit emanated from the mouthpiece of a hawker. Grapes, if I recall correctly from Greek myths, were served to kings on silver platters. Ask anyone who’s watched any of those movies.
Newspapers I don't mind; apples I've gotten used to but my Dewland, oh my Dewland. This can't be how it ends. These sales & marketing guys have gotto come up with more imaginative ways of selling their products.